Ad Industry Action
for LGBTQ+ Inclusion

TIPS FOR MENTORS

It’s time to come out of the closet for more than the month of June – to take some important steps along the journey to publicly demonstrate to your employees, clients and stakeholders that you are an open and inclusive organization.

1

BE COMMITTED to focused time. The expectation is 1 hour per month for one year.

2

SET EXPECTATIONS and boundaries. Define the roles, expectations and goals for each of you.

3

BE FULLY PRESENT with active listening skills. Listen with curiosity, not judgment.

4

ASK OPEN-ENDED QUESTIONS to encourage reflective responses.

5

TELL YOUR STORY as people learn through storytelling.

6

BE A RESOURCE for information and skills building. Suggest appropriate skills training and opportunities for professional growth.

7

BE ACCOUNTABLE and flexible. Hold your mentee accountable for their commitments and goals.

8

BE OPEN to renegotiating the relationship if personal or professional needs change. Be aware of the significant role you are taking on.

9

BE CURIOUS and in communication. Serve as a confidant to your mentee by providing objective, appropriate and timely professional advice.

10

BUILD TRUST and honesty by keeping meetings and discussions confidential.

Source: Asian American Advertising Federation/Asians In Advertising 2022